Privacy Policy
Last Updated: 2026
Chester Rolls ("we," "us," "our," or "chester-rolls.co.uk") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Identification Information: Name, email address, and contact details when you voluntarily submit them through forms or subscriptions.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Data stored on your device to remember preferences and track your activity (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
- Location Data: Approximate location derived from IP address to verify UK eligibility.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and improve site performance.
- Affiliate tracking and commission management with betting operators.
- Personalising content and recommendations based on your preferences.
- Sending newsletters and promotional updates (with your consent).
- Detecting fraud and ensuring compliance with legal obligations.
- Improving website functionality, security, and user experience.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance (Google Analytics, similar services).
- Affiliate Cookies: Monitor referrals and commissions from casino operators.
- Marketing Cookies: Display targeted advertisements and track campaign effectiveness.
You can control cookies through your browser settings or by visiting the Your Online Choices opt-out portal. Please note that disabling essential cookies may affect site functionality.
Third-Party Links
Chester Rolls includes links to external casino, sportsbook, and affiliate websites. We are not responsible for their privacy practices, terms, or content. We recommend reviewing their privacy policies before providing personal information. We do not control or endorse any third-party services linked on our site.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data held by us.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data (right to be forgotten).
- Withdraw consent for marketing communications at any time.
- Object to processing for legitimate interests.
- Request data portability in a structured format.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are located outside the UK/EU, different data protection laws may apply. We comply with applicable regulations in your jurisdiction.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Account information: Retained for the duration of your use plus 3 years for legal/compliance purposes.
- Analytics data: Retained for up to 26 months.
- Affiliate tracking data: Retained for 90 days to 2 years depending on legal requirements.
- Marketing preferences: Retained until withdrawal of consent.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: [email protected]
Website: chester-rolls.co.uk
Jurisdiction: United Kingdom
Please allow 30 days for us to respond to your data requests. If you believe we have mishandled your data, you may lodge a complaint with the ICO.